Independent outdoor advertising monitoring

Check
whether your ad
actually ran

METER will check the placement of your campaign on the agreed sites. You will receive data on recorded ad appearances, with explanations of the check results.

Check my placement

We agree the sites, period and monitoring schedule based on your campaign.

Per client briefSample program
Surfaces in your brief
Illustrative city map with 18 selected advertising surfaces
18 surfacesSample site list
Your campaign creative
Demo creative: a purple arch and an orange circle on a light background

We look for this creative on the selected sites.

Schedule per briefMorning · Evening · Repeats
METERYour check program
Sites
From your site list
Creatives
From your campaign
Schedule
Per the agreed brief

The map, the 18 surfaces and the creative are illustrative. The example shows how a check brief is put together.

METER is a platform that collects and analyzes outdoor advertising data. We help advertisers and agencies independently verify the actual placement of their campaigns.

01

Placement data

We use observations of outdoor advertising to find your campaign's placements on the sites being checked.

02

Checking your campaign

We match the available observations against your campaign's creatives, sites and period.

03

An independent result

We provide check results based on METER data and explain which placements we were able to confirm.

Custom monitoring

You place the ads.
We verify the placement.

Custom monitoring is a check of your campaign against the agreed sites and schedule. We collect observations and hand over the results with explanations.

01

Your campaign

We agree which creatives, sites and period need to be checked.

02

METER observations

We run monitoring according to the agreed program and record the placements we find.

03

Check result

We show what was recorded and what conclusions the collected data supports.

We agree the observation frequency, morning and evening checks and any additional addresses based on your task.

Illustration of repeated checks of a single advertising site in the morning and in the evening
MorningEvening
Illustration of an agreed schedule, not the result of a real check.
Your brief parameters

Need additional addresses or repeat checks?

We will tailor the program to your campaign's task.

  • 01
    The sites you need

    We agree the addresses and whether observation is possible at each site.

  • 02
    Morning and evening

    We define the time windows in which the placement must be checked.

  • 03
    Repeats on the dates you need

    We agree the period and frequency of observations for your brief.

What a check result looks like

Check my placement
Observation No. DEMO-001
Demo example
The same creative from the brief: a purple arch and an orange circle

Demo creative “Arch”
Surface 01 · 18 Sep 2026, 09:15

Placement being checked

Demo creative “Arch”
Surface 01 · digital screen
Period: 14–20 September 2026

METER observation

18 September 2026, 09:15
The creative was recorded at the specified site.

Result
Placement recorded

The observation confirms that this creative was placed at this site at the stated time.

All data in this example is illustrative; the image shows a demo creative, not a field photograph. This illustrates the result format and is not a real case.

A result applies only to the stated sites and observation times. We explain the limits of each check in the monitoring results. A single recorded appearance does not confirm that the whole media plan was delivered.

Terms and process

How to order a placement check

1

Tell us about your campaign

Leave your contact details and give the city and placement dates. We will ask for detailed materials after you get in touch.

2

We agree the monitoring program

We check whether observation is possible at your sites. We define the schedule, the contents of the result, the timeline and the price.

3

Receive the check results

We run the monitoring and hand over data on the recorded placements, with explanations.

Frequently asked questions

What will be needed for the check?

A site list and the campaign dates. We will confirm the creatives and any other materials needed during the agreement stage.

Which sites can be checked?

We confirm monitoring availability against your site list before work begins.

Can a campaign that has already ended be checked?

We will check whether data exists for the period you need. New observations can only be made for future dates.

How are the price and timeline determined?

They are set once the sites, period and schedule are clarified. We agree them before monitoring starts.

Monitoring request

Which placement
do you want to check?

Tell us about your campaign. We will confirm whether monitoring is possible and propose a check program.

METERMeasure. Verify. Plan.

We will request detailed campaign materials after you get in touch.